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Article: Alder profits from aggressive marketing. (hardwood)(includes related article on alder)
- Article from:
- Wood & Wood Products
- Article date:
- February 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Vance Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ALDER, ALSO KNOWN AS red alder and Western alder, is one of the most common. of the Pacific Coast commercial timbers. But unlike many of the other important timber trees of the Northwest, alder is a hardwood. And, it is the only broadleaf tree with cones.
At one time, alder was considered a "weed" tree, a nuisance that was bulldozed to leave room for the more highly-regarded Douglas firs, hemlock, and other conifers. However, a careful plan of marketing begun some 40 years ago has changed alder's status.
According to David Sweitzer, secretary/manager of the Western Hardwood Assn., the aggressive marketing program here and abroad has made alder the third ...