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Article: Azteca America Colorado is the Only Denver Hispanic Television Station with Audience Growth Since the DTV Switch.
- Article from:
- PR Newswire
- Article date:
- August 3, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, Aug. 3 /PRNewswire/ -- In April 2009, Azteca America Colorado further enhanced its coverage with full power digital transmission. Since the upgrade more viewers are tuning into Azteca America Colorado's premiere Spanish-language programming, which means more ratings. Nielsen Media Research reported ratings and share increases ranging from +50% to +300% in all key demos. Specific share growth includes:
+ 100% increase in People 18+
+ 200% increase in Male 25-49
+ 300% increase in Female 18-49.
(NHSI Denver Mar 09 vs May 09/M-Sun Time Period Average Sign on to Sign off)
"The strength of our Azteca digital broadcast signal ...