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Article: Lifetime Television, The Weinstein Company, L'Oreal Paris and Garnier Announce Multiple Season Sponsorship Deal With PROJECT RUNWAY and MODELS OF THE RUNWAY.
- Article from:
- PR Newswire
- Article date:
- August 4, 2009
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Category Exclusive, Multi-Platform Marketing Alliance Includes Product Integration of L'Oreal Paris Cosmetics and Garnier Haircare Products Comprehensive On-Air, Online and Print Push Planned for August 20 Return of Hit Reality Series and Debut of Companion Show MODELS OF THE RUNWAY
LOS ANGELES and NEW YORK, Aug. 4 /PRNewswire/ -- Lifetime Television, The Weinstein Company, L'Oreal Paris and Garnier have entered into an exclusive, multi-platform promotional arrangement and sponsorship of the eagerly anticipated sixth season of Project Runway and its all-new companion series, Models of the Runway.
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