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Article: Pressure mounts for Campbell-Ewald over Chevy workWill it lose the lucrative account or see an increase?(NEWS)
- Article from:
- Crain's Detroit Business
- Article date:
- August 3, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BILL SHEA
The unfolding post-General Motors Co. bankruptcy environment for the automaker's oldest and biggest advertising agency is filled with uncertainty and optimism.
There's hope that Warren-based Campbell-Ewald, which has handled GM's Chevrolet work since 1922, eventually could see an increased budget because the automaker has shed Pontiac, Saturn, Saab and Hummer so that it can focus on its remaining brands.
But there's angst after new marketing and advertising Vice President Bob Lutz reportedly gathered the brands and their agencies for a criticism session recently and plans on being more hands-on as he seeks new creative work.
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