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Article: Lex Brodie's keys on panoply of environmental initiatives.(News)
- Article from:
- Tire Business
- Article date:
- August 3, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Vera Linsalata
Lex Brodie's Tire Co. is promoting several initiatives to its community to help keep lush, tropical Hawaii a nice hue of green.
Under a "GreenFleet Hawaii banner, Lex Brodie's is offering customers a "super vehicle checkup that includes Amsoil synthetic motor oilmarketed as being good for 7,500 miles; a 38-point AAA vehicle inspection, tire rotation and balancing; BG 44k Fuel Additive (for greater engine fuel efficiency); battery and brake checks; and towing coverage.
Lex Brodie's President Scott Williams said the dealership is using a tagline of "all vehicles are greener through proper maintenance to emphasize to ...