Article: Yokohama's "grand design'-get greener.(News)

As part of a 12-year "Grand Design 100 corporate strategy, Yokohama Tire Corp. (YTC) and its Japanese parent, Yokohama Rubber Co. Ltd. (YRC), are harmonizing companywide operations and technologies in everything from manufacturing to product design to help protect the environment.

"Consistent with our global initiative, YTC has developed a "Green Initiative' to cover our U.S. operations and reduce the company's environmental impact in every way possible, said Jim MacMaster, YTC executive vice president and COO.

The Grand Design 100 planwith the aim of achieving a 7-percent operating income/sales ratio by 2011incorporates an environmental directive as ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!