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Article: Yokohama's "grand design'-get greener.(News)
- Article from:
- Tire Business
- Article date:
- August 3, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As part of a 12-year "Grand Design 100 corporate strategy, Yokohama Tire Corp. (YTC) and its Japanese parent, Yokohama Rubber Co. Ltd. (YRC), are harmonizing companywide operations and technologies in everything from manufacturing to product design to help protect the environment.
"Consistent with our global initiative, YTC has developed a "Green Initiative' to cover our U.S. operations and reduce the company's environmental impact in every way possible, said Jim MacMaster, YTC executive vice president and COO.
The Grand Design 100 planwith the aim of achieving a 7-percent operating income/sales ratio by 2011incorporates an environmental directive as ...
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