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Article: Chrysler's 'crazy' car cuts cost, complexity. (Composite Concept Vehicle)
- Article from:
- Automotive News
- Article date:
- March 16, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Chrysler Corp. says "CCV," it means Composite Concept Vehicle, the company's latest vision of an affordable car for developing countries.
But during the car's gestation. some people at Chrysler thought the term just as easily could have stood for Crazy Concept Vehicle.
"That's what people kept saying when we brought the concept to them." says Ken Mack, executive engineer in charge of program management for the Chrysler advanced engineering unit in suburban Detroit known as the Liberty and Technical Affairs group.
Measured against traditional automotive standards, the reaction was not surprising. The Composite Concept Vehicle represents a radical ...