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Article: Ethan Allen to Reinvent American-Made Case Goods Division as Custom Operation.
- Article from:
- Business Wire
- Article date:
- August 6, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DANBURY, Conn. -- Ethan Allen (NYSE: ETH) has established an entirely new direction for its American case goods manufacturing operation, a shift unprecedented in its history: The company's wood furniture is becoming a custom business. Products will be made to order, with an increasing number of custom options. Products will be made individually, rather than in large production runs. The company plans to convert its entire American-made case goods business to custom within twelve months.
"Our custom capability is one of our strongest assets and a strong point of differentiation," said Chairman, President and CEO Farooq Kathwari, "During the last few years, we have ...