Article: Online discussion lists spur debates, deals.

INTERNET DISCUSSION lists, long populated by technogeeks debating software bugs, are becoming a key networking forum for senior executives in online advertising.

They're also generating ad revenue, new business and branding opportunities for those who run them.

Adam Boettiger, VP-advertising and marketing for eyescream interactive, Port- land. Ore., and moderator of the Internet Advertising discussion list (www.internet advertising.org), said 80% of new business he brings to the agency comes directly from people who have heard of him through the list.

"It's an excellent branding mechanism," said Mr. Boettiger, who started the list in January 1997 with friends in the ...

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