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Article: Giant Food Stores Names Communispace 2009 Marketing Vendor of the Year.
- Article from:
- Biotech Week
- Article date:
- August 12, 2009
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Communispace, pioneer of online customer insight communities for the world's leading brands, announced that Giant Food Stores, one of the leading supermarket operations in the U.S., has named the company its Marketing Vendor of the Year. For Giant, Communispace developed The Shoppers' Idea Exchange, a highly successful private, online community that gathers ongoing feedback from customers about their behaviors, thoughts and emotions around meal-planning, comparison shopping, budgeting and more (see also Communispace Corporation).
This past year, Giant further embraced its Communispace community to better understand the impact of the economy on shoppers. Giant ...