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Article: LeBron James and Nike Team Up for World Tour Spanning 10 Cities Throughout U.S., China, Europe.
- Article from:
- Women's Health Weekly
- Article date:
- August 13, 2009
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NIKE, Inc. (NYSE:NKE) announced a World Tour featuring NBA Most Valuable Player LeBron James that will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities, and basketball innovation through the introduction of the Nike Air Max LeBron VII (see also NIKE, Inc.).
James' World Tour will operate in conjunction with the promotional tour for the Lionsgate film, More Than a Game, which traces James' journey through adolescence both on and off the court with his teammates from Saint Vincent-St. Mary High School in Akron, Ohio. Lionsgate is expecting to release the film in theaters on October 2nd, with an ...
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Article: Nike, LeBron James Create Performance Excellence, the Air ...
Business Wire;
August 7, 2009 ;
700+ words
... ... NYSE:NKE) today introduced the Air Max LeBron VII, the latest and most innovative ... performance footwear designer Jason Petrie. The Air Max LeBron VII is designed to deliver maximum ... helping drive my on-court success." The Air Max LeBron VII will be available globally ...
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