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Article: Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'.
- Article from:
- China Weekly News
- Article date:
- August 11, 2009
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The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.
There are aggressive paradigm shifts taking place in media and marketing. Already over 52 percent of all ad expenditures in the US have shifted from general advertising to direct response marketing and direct channels. There is also a shift within direct marketing integrating traditional channels with new media ...