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Article: The Box sets Spanish-language services.
- Article from:
- Multichannel News
- Article date:
- March 23, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Box will launch two music-video channels - one featuring Tejano tunes, and the other mainstream Latin music - as part of a tier of Spanish-language digital networks that Liberty Media Group is rolling out this year.
As the result of a 10-year deal struck between The Box and Liberty Spanish Group L.L.C., the two new interactive music networks are slated to debut in June at select Tele-Communications Inc. systems, officials said last week.
"We're enthusiastic about this," said Alan McGlade, president of The Box. "It's [the Hispanic population] a quickly growing audience. And there's a lot of potential with this digital tier."
Liberty's Spanish tier ...
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