Article: Revitalizing a cottage industry. (cottage cheese)

Pray tell: Why have most dairy foods processors tossed in the towel on cottage cheese? The standard answer I get--"People just don't buy it anymore"--is pretty lame. If the facts be known, no one is seriously marketing cottage cheese. A small dose of Marketing 101 and we could be selling a lot more cottage cheese. It has such huge potential.

To realize this potential, you need to think beyond cottage cheese. Last month, I talked about getting out of the dairy business and into the snack food business, or the entree business or the dessert business. I encouraged you to think outside of the box called "dairy."

Let's think about the possibilities for ...

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