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Article: Revitalizing a cottage industry. (cottage cheese)
- Article from:
- Dairy Foods
- Article date:
- June 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pray tell: Why have most dairy foods processors tossed in the towel on cottage cheese? The standard answer I get--"People just don't buy it anymore"--is pretty lame. If the facts be known, no one is seriously marketing cottage cheese. A small dose of Marketing 101 and we could be selling a lot more cottage cheese. It has such huge potential.
To realize this potential, you need to think beyond cottage cheese. Last month, I talked about getting out of the dairy business and into the snack food business, or the entree business or the dessert business. I encouraged you to think outside of the box called "dairy."
Let's think about the possibilities for ...