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Article: Nike Introduces Nike Air Max LeBron VII.
- Article from:
- The Biz of Basketball
- Article date:
- August 7, 2009
- Author:
CopyrightCOPYRIGHT 2009 Business of Sports Network (BizBball LLC). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Maury Brown
NIKE, Inc. (NYSE:NKE) today introduced the Nike Air Max LeBron VII, the latest and most innovative shoe in LeBron James' signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie.
The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air airbag unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes.
"The new LeBron VII takes my signature line to a new level of ...
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