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Article: AccessVia UK Partner Pierhouse Rolls out Sign Printing for Mothercare UK.
- Article from:
- Marketing Business Weekly
- Article date:
- June 7, 2009
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AccessVia announced that Pierhouse, its UK partner, has rolled out an in-store sign printing solution for retailer Mothercare. Mothercare is the latest UK retailer to benefit from lower operational costs by adopting in-store printing of shelf-edge signs and labels. The specialty retailer, which also owns the Early Learning Centre chain, is deploying a browser-based sign and ticketing solution powered by AccessVia across the entire enterprise of more than 200 stores.
"The impetus to move to in-store printing was the introduction of Early Learning Centre products into Mothercare outlets and the requirement to manage their markdowns," explains Richard Godfray, group ...