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Article: Supermodel Claudia Schiffer will represent Alberta Ferretti's first signature fragrance by Elizabeth Arden in its advertising campaign.(Marketing News)
- Article from:
- Household & Personal Products Industry
- Article date:
- July 1, 2009
CopyrightCOPYRIGHT 2009 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Supermodel Claudia Schiffer will represent Alberta Ferretti's first signature fragrance by Elizabeth Arden in its advertising campaign. In January 2008, the company entered into an exclusive long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, cosmetics and skin care products with Alberta Ferretti. The fragrance and the campaign will debut in Europe in the Fall.
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