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Article: CATALOGS CATALYST FOR RUGS: WHETHER SPECIALIZED OR GENERAL, DIRECT-MAIL IS A GROWTH VENUE.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- April 20, 1998
- Author:
CopyrightCOPYRIGHT 1998 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--Catalogs, as a distribution channel for rugs -- machine made, handmade, room-size, accents and washables -- account for about 5 percent of the market or approximately $170 million in retail sales, and are growing.
More important, catalogs bring rugs to consumers in uncommon ways. Some, like Spiegel, display rugs as accessories with furniture and in rugs-only sections, offering a range of sizes and shapes often larger than what can be found in most retail stores.
Others include rugs and
accents as part of a lifestyle approach that places a mat or rug on a page with jewelry, apparel and other items that share a design element or style. ...