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Article: Bumble Bee Seafoods Launches First Brand Marketing Campaign Since 1987.
- Article from:
- Business Wire
- Article date:
- April 28, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN DIEGO--(BUSINESS WIRE)--April 28, 1998--
- "It's Gotta Be Bumble Bee" Theme Designed to Enhance Brand Equity -
Bumble Bee Seafoods, the nation's leading manufacturer of solid white tuna, today announced that it will launch a new $8 million national brand marketing campaign this spring. The campaign, Bumble Bee's first since 1987, will highlight the company's improved flagship albacore tuna product, and will include advertising, new product packaging and promotions.
"It's Gotta Be Bumble Bee" is the umbrella theme for the campaign, which comes at a critical time for the tuna category. Recent category dynamics have encouraged the tuna ...