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Article: VALVO TRIES BRIDGE.(Carmen Marc Valvo sportswear collection)
- Article from:
- WWD
- Article date:
- April 22, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS -- The bridge sportswear arena may be crowded, but the owners of Harrison Sportswear, based in New York, think there's room for one more line with an established name -- Carmen Marc Valvo.
The company has introduced a sportswear collection priced at the lower end of bridge under the licensed name of the eveningwear designer.
"Our philosophy is to give them a designer-looking line with an excellent fit for the missy customer," explained Ian Baker, who owns Harrison with Eric Makofsky.
Harrison makes a line of basic better sportswear called Naomi Harrison as well as better private label sportswear for discounters, Baker said.
"We felt ...