|
|
Article: Iacocca takes lower profile, but stays highly active. (Koo Koo Roo Inc. acting Chmn. Lee Iacocca)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 6, 1998
- Author:
CopyrightCOPYRIGHT 1998 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
There once was a time when it was hard to escape Lee Iacocca. He pitched Chryslers on TV, wrote best-selling books and appeared on talk shows and magazine covers. He was everywhere.
But those days essentially ended when Chrysler's board ousted him in December 1992.
Today, Iacocca, 73, lives in Bel Air and cuts a low profile, investing in a few small companies and, for the most part, staying out of the limelight.
But he was briefly back in the news last week for being named acting chairman of financially troubled Koo Koo Roo Inc., which operates 38 fast-food chicken outlets and 14 Hamburger Hamlet restaurants.
The company has taken a beating of ...