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Article: 'Hot' sauce: now even condiments can be politically incorrect. (PepperTown USA)
- Article from:
- Los Angeles Business Journal
- Article date:
- March 30, 1998
- Author:
CopyrightCOPYRIGHT 1998 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A bright-yellow roadster is broken down on a desert highway. A curvaceous blond in an evening gown stands next to it, hiking her dress up to reveal thigh-high stockings, her thumb stuck out to attract a ride. A similarly clad redhead sits on the car's trunk, with the words "Bad Girls in Heat" emblazoned beneath her.
The cover of a dime-store novel? Poster from a vintage stag film?
Nope, it's one of PepperTown USA's "politically incorrect" hot sauce labels.
Bad Girls in Heat is one of six politically incorrect hot sauces produced by Van Nuys-based PepperTown, a company started two years ago by husband-and-wife team Bill and Debbie Sussex.
The ...