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Article: Empire Resorts Reports Approval of Enhanced Marketing Program for Monticello Casino & Raceway.
- Article from:
- Travel & Leisure Close-Up
- Article date:
- August 9, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Empire Resorts, Inc. said that the company will significantly expand its use of "free play" credits for players at Monticello Casino & Raceway.
The credits can be used by customers at the more than 1300 slot machines at the Catskill-based casino. It is expected that this program will substantially bolster its marketing program and competitive position in response to the expansion of new casinos and aggressive marketing programs in Pennsylvania.
Empire Resorts Executive Vice President Charles Degliomini said, "The primary purpose of the enhanced free play marketing program is to gain market share back from Pennsylvania casinos. Free play is a potent ...