Article: Bertolli Tradition Has a New Taste; New Extra Virgin Olive Oil Introduced to Meet Consumers' Changing Palate

SECAUCUS, N.J., April 29 /PRNewswire/ -- Bertolli USA, Inc., the country's leading olive oil company, launches a uniquely new product, Gentile al Palato Extra Virgin.

"Gentile al Palato is the single most important introduction in the olive oil industry in more than a decade," said William C. Monroe, president & CEO, Bertolli North America. "In 1986, we created an explosive new category with the launch of Bertolli Extra Light Taste Olive Oil. Now, with the launch of Gentile, Bertolli continues its innovation and leadership role."

Gentile al Palato is Italian for "gentle to the palate." Introduced a year ago in Italy, Gentile is now a resounding ...

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