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Article: The LEGO Group Acquires Global Star Wars License; Alliance Announced with Lucas Licensing for Worldwide Marketing of Construction Toys based on the Star Wars Saga.
- Article from:
- Business Wire
- Article date:
- April 30, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ENFIELD, Conn.--(BUSINESS WIRE)--April 30, 1998--The LEGO Group, makers of the world's best selling construction toys, today announced that it has entered into an exclusive agreement with Lucas Licensing Ltd. to market Star Wars construction toys worldwide.
The multi-year agreement, which marks the first property licensed by the LEGO Group, gives the company the right to produce and sell construction toys based on the three new Star Wars movies, as well as the original Star Wars trilogy. Early next year, the LEGO Group will introduce an initial assortment of LEGO building sets based on the original trilogy, followed by additional building sets based on the ...