Article: Creative marketing for new product and new business development.(Brief article)(Book review)

Article: Hello Larry...? After fine-tuning his entire line and venturing ...
Music Trades;  July 1, 2006 ;     700+ words ... ... reinvigorated marketing and artist relations programs. Coinciding with a major product development surge and expansion into new product categories, the campaign also reflects a more formal attempt to reach out to musicians of all genres and proficiency levels ...

Article: Dawson. (two former Dawson executives form creative ...
HFN The Weekly Newspaper for the Home Furnishing Network;  April 15, 1996 ;     662 words ... ... formed Marketing Matter, a consulting firm specializing in creative marketing. The principals are Barbara J. Cooperman, formerly senior ... developing business plans, identifying trends and executing new product launches.

Article: Advertising Age's 33rd annual creative workshop: exploring ...
PR Newswire;  August 7, 1990 ;     700+ words ... ... ADVERTISING AGE'S 33RD ANNUAL CREATIVE WORKSHOP: EXPLORING CREATIVE MARKETING STRATEGY AND ADVERTISING EXECUTION Thursday, Aug. 9 ... Business; Terry Davenport, VP-advertising, research and new product development, Pizza Hut. -- It's a Whole New Bank ...

Article: Public relations gets things moving. (boosting toy businesses ...
Playthings;  August 1, 1991 ;     700+ words ...Public relations gets things moving Creative marketing can give your business a boost These are challenging times ... to spend big to get big results. However, even when a new product is supported by a heavy advertising schedule, that still ...

Article: NEW BUSINESS: John D. Wilson, Creative Marketing ...
Business People;  November 1, 2005 ;     519 words ... ... for a successful launch. Once your new product is on its way, we step back and help ... who value the contribution successful new product introductions can make to their bottom ... goal: "To be the No. 1 resource for new product introductions in the tristate area ...

Article: McDill/DLD Merger Expands Services Scope, Forms National ...
Business Wire;  October 18, 2006 ;     700+ words ...Focus on Brand Awakenings, New Product Launches SANTA CRUZ, Calif ... aggressively in the rarified atmosphere of new product marketing." Dave Loose, president ... fully develop the potential in new product concepts. McDill likes to function ...

Article: Bally Total Fitness Continues to Strengthen Its Management Team ...
Business Wire;  April 28, 2005 ;     700+ words ... ... intensely involved in the Company's store concept development, new product think tank, sales associate training as well as in developing ... the costs and expenses associated therewith; acceptance of new product and service offerings; changes in business strategy or plans ...