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Article: Why Racing For Change is the right way forward; Industry leaders share their views on why they believe this new initiative is so important for the future of racing.(Sports)
- Article from:
- The Racing Post (London, England)
- Article date:
- August 12, 2009
CopyrightCOPYRIGHT 2009 MGN LTD. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chris McFadden Racing For Change and Racing Enterprises Ltd chairman "Horse racing is facing challenging times with declining betting revenues, reduced racecourse attendances, decreasing terrestrial television coverage and dwindling racehorse ownership. But, thankfully, many in the sport now recognise that racing must broaden its appeal and engage with a wider consumer audience.
I believe strongly that Racing For Change is our best chance to modernise racing, capitalise more effectively on its undoubted strengths and increase its relevance to potential punters, ...