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Article: MRG's Global OTT Report Shows Internet Video Services Exceeding $11 Billion in 2012, and Internet Set-top Boxes (ISTBs) Reaching Over 57 Million.
- Article from:
- PR Newswire
- Article date:
- August 12, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN JOSE, Calif., Aug. 12 /PRNewswire/ -- A new global report from MRG shows how OTT (Over-the-Top) video services will offer new opportunities for IPTV & Cable Operators and media owners to expand their reach through TV-centric open Internet services. Revenues in 2012 should exceed $11 billion, with Internet Set-top Box (ISTB) penetration (including game consoles) exceeding 57 million. Besides cost containment practices, the report identifies what kinds of OTT video content consumers want (and will pay for), based on a global consumer survey done specifically for this report.
"The real question isn't whether Service Providers (SPs) should implement OTT, as most ...