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Article: Box tunes up with new music, local hook.(The Box Music Network)
- Article from:
- Multichannel News
- Article date:
- May 4, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As part of a repositioning, The Box is rebranding itself as The Box Music Network, with new programming, a new look and an expansion of its effort to localize.
In partnership with its new sister company, SonicNet, The Box is making more of an effort to offer music-entertainment services across a number of platforms - video, audio and the Internet.
"We're starting to bring together all of the different elements that we've been looking at for so long," said Alan McGlade, president and CEO of The Box.
One of the changes is the introduction of a new logo with the new name. The Box's old logo had a tag line that read, "Music television you control."