Article: Bradley Pharmaceuticals Anticipates Significant Sales Increases for Lubrin Vaginal Moisturizer as a Result of the Popularity of Viagra.

FAIRFIELD, N.J.--(BUSINESS WIRE)--May 7, 1998--BRADLEY PHARMACEUTICALS, INC. (NASDAQ NM: BPRX) foresees male Viagra(R) (Registered trademark of Pfizer, Inc. NYSE: PFE) patients increased sexual drive significantly affecting female usage of Lubrin(R) Vaginal Lubricant inserts. It is estimated in excess of 20 million post-menopausal women currently suffer from vaginal dryness.

Many health-care experts share the view of Karin Martin, Sex Therapist at Hillside Hospital's Sexuality Center in Lake Success, New York, who spoke about male patients in their mid 40's through 60's taking Viagra(R) and "their partners are happy they are able to have a more complete ...

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