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Article: BEST OF THE BLOGS: Stuart Smith on 'dirty' supply lines.(Brief article)
- Article from:
- Marketing Week
- Article date:
- August 13, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Problems with the Brazilian Leather Supply Chain sounds a riveting subject for some obscure PhD thesis. You know the sort of thing: A Reassessment of 8th-Century Scandinavian Boat-Building Techniques.
In fact, far from being academic, it's a subject of passionate interest to some of the world's leading shoe brands: Nike, Adidas, Timberland and Clarks among them. That's because they fear a catastrophic boycott of their products if they're not more vigilant about the leather supply chain.
Their unease stems from an undercover investigation by Greenpeace which has all-too-credibly revealed that leading Brazilian suppliers of leather and beef for ...