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Article: Sprint PCS' First Quarter Growth Rate Prompts AT&T Reaction

Article from:
PR Newswire
Article date:
May 7, 1998
Copyright

KANSAS CITY, Mo., May 7 /PRNewswire/ -- The following release is being issued by Sprint PCS:

Sprint breaks the ground and AT&T reacts.

Sprint PCS customer growth figures for the first quarter of 1998 exceeded those of AT&T for the first time. Sprint PCS added a net total of 226,900 customers in the first quarter, while AT&T Wireless had net growth of 195,000, according to Goldman, Sachs & Company Investment Research.

AT&T's new one-rate pricing plan is an obvious response to Sprint PCS' pioneering efforts in the wireless marketplace.

"Sprint PCS is flattered that, once again, AT&T is imitating the industry- leading marketing ...

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