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Article: Saving souls and selling CDs: the mainstreaming of Christian music videos.
- Article from:
- Journal of Popular Film & Television
- Article date:
- January 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Heldref Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Mainstreaming of Christian Music Videos
Contemporary Christian music has been called the fastest growing form of popular music in the United States today (Dawidoff 42). While traditional gospel music has remained confined within "the individual house of worship, connected to a loose national mosaic of churches" (Ennis 27), the new sound has borrowed from secular styles including hard rock, rap, country, and pop to reach a much larger and more mainstream audience. Already a fixture in a nationwide network of Christian bookstores (Adams A18), contemporary Christian music is becoming more available through secular record stores, retailers such as K-Mart and ...