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Article: Waves of innovation: fruit smoothies and steam-in-the-bag vegetables are among the frozen produce items sparking interest among shoppers.(THE FREEZER CASE)
- Article from:
- Grocery Headquarters
- Article date:
- July 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The frozen fruits and vegetables section has become a go-to destination in the supermarket the past several years and the renewed attention to these frozen categories has come in three waves.
The first wave was spurred by new frozen fruit products that were introduced at the same time the drumbeat for consumers to eat healthier was intensifying. Various fruit and berry blends in new packaging with bold, bright graphics helped bring further attention to the category.
The next wave came with introduction of steam-in-the-bag microwave vegetables that now run the gamut from sauced vegetables to health-infused blends to single-serve and family-size bags. ...