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Article: Brookshire gains business intelligence.(TECH SOLUTIONS)
- Article from:
- Grocery Headquarters
- Article date:
- July 1, 2009
CopyrightCOPYRIGHT 2009 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHILE IMPLEMENTING SYSTEMS TO IMPROVE THE DECISION-MAKING PROCESS IS A TOP PRIORITY FOR MANY RETAILERS IN THE COMING YEAR, Brookshire Grocery Co. is already reaping the benefits of its business intelligence system from Newtown Square, Pa.-based SAP USA.
Brookshire officials say SAP's NetWeaver Business Intelligence 7.0 is helping the grocer gain a competitive advantage by providing a detailed analysis of its point-of-sale data. In addition, the software's Open Hub is improving transportation management decisions. Analysis Process Designer (APD) allows retail category managers to track product speed to shelf. Point-of-sale prices, merged with promotion and regular ...
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