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Article: ABC shines on Saturday morning; kids shows are bright spot in otherwise dull performance.
- Article from:
- Broadcasting & Cable
- Article date:
- May 4, 1998
- Author:
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Kids shows are bright spot in otherwise dull performance
With ABC still struggling in prime time, it's hard to point to lots of obvious payoffs from the Walt Disney Co.'s acquisition of the broadcast network a few years ago. One exception: ABC's Saturday morning cartoon lineup.
Since the beginning of the season, ABC's ratings for the two-hour block between 7:30 a.m. and 9:30 a.m. PST (8:30-10:30 a.m. EST) have risen 35%, while ratings for arch-rival Fox have fallen 29%, according to Nielsen Media Research. As the season ends, the two networks are in a dead heat for first place among children 2-11.
The reason? A close partnership between Disney ...