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Article: Lifetime Television and the Weinstein Company Sew Up Five-Year Partnership With Hearst Magazines on PROJECT RUNWAY and MODELS OF THE RUNWAY.
- Article from:
- Entertainment Newsweekly
- Article date:
- August 21, 2009
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Lifetime Television and The Weinstein Company (TWC) have sewn up a five-year strategic partnership with Hearst Magazines' Marie Claire on the much anticipated sixth season of the Peabody Award-winning and Emmy -nominated pop culture phenomenon, Project Runway, and its all-new companion series, Models of the Runway. The announcement was made jointly today by Debbie Richman, Executive Vice President of Ad Sales, Lifetime Networks; Lance Still, Executive Vice President of Promotions and Integrated Marketing, The Weinstein Company; and Cathie Black, President, Hearst Magazines.
The multi-platform deal will provide significant brand exposure for fashion and beauty ...