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Article: S.F. MART: TESTING SITE SHOW OFFERS VENDORS 'FOCUS GROUPS'.(San Francisco Winter Furniture Market 1998)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- January 19, 1998
- Author:
CopyrightCOPYRIGHT 1998 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- A symbiotic relationship between the two biggest domestic furniture markets in the U.S.? Sounds like a concept some analyst dreamed up at the corner of Haight and Ashbury.
But that's exactly how industry insiders describe the San Francisco Winter Furniture Market '98 and its economic relationship to High Point: It's a giant focus group for new products. The market runs from Jan. 23 through 27.
"It sounds crazy, but they need each other," said Ivan S. Cutler, associate director of Furniture Industry Services at BDO Seidman LLP, a national accounting and consulting firm, and vice president of the San Francisco Mart, where the show is held, from ...