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Article: United States : Obama Health-Care Effort Gets $150 Million Boost From Unlikely Ally.
- Article from:
- TendersInfo
- Article date:
- August 14, 2009
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Byline: pinto03
With members of Congress being subjected to constituent ire and cable news programs focusing on shouting matches and protests, the Obama administration's attempt at health-care reform may get its biggest boost from an ad blitz paid for by the pharmaceutical industry.
The industry's lobby group, the Pharmaceutical Research and Manufacturers of America, will spend $150 million while Congress is on summer recess, according to executives with knowledge of the plans, to try to convince Americans that the president's plan for health-care reform is the right way to go.
PhRMA Senior VP Ken Johnson declined say how much the group will ...