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Article: Ziff-Davis' Computer Shopper Expands Across Platforms -- Print, Web and Now TV

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PR Newswire
Article date:
May 13, 1998
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Integrated Sales Force Formed to Offer Advertisers Integrated 
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NEW YORK, May 13 /PRNewswire/ -- To keep pace with the rapid growth of the direct marketplace, Computer Shopper, the complete buying authority for computer products from Ziff-Davis, today announced its expansion across multiple media platforms, which include Computer Shopper magazine in print, Computer Shopper NetBuyer (http://www.netbuyer.com) on the ZDNet Web site, and now on television with ZDTV's Computer Shopper. To support this development, Computer Shopper has formed a unified sales force, which will represent all three platforms, ...

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