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Article: WILL BREADMAKER POTENTIAL PAN OUT?
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- May 4, 1998
- Author:
CopyrightCOPYRIGHT 1998 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PHOENIX--The world of small kitchen appliances is a tough one as vendors struggle to develop products that stand out in markets stalled at consumer saturation levels.
The notable exception is in the bread machine category, where a new study has found that 30 million to 36 million U.S. households could potentially purchase their first bread machine within the next five to 10 years. But will they?
That's the question facing the breadmaker industry as it approaches the millennium.
With price points eroding and the machines moving into the mass channel, away from the customer support provided by department and specialty stores, the bread machine must often ...