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Article: Veryfine Products Tries New Radio, Billboard Ads to Sell its Juices.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- May 14, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
May 15--Before bottled water, mango-flavored iced teas, and $2 club sodas from Europe, buying a drink at a convenience store was no big deal. After all, there were only a handful of choices -- Coke, Pepsi, apple juice, maybe a Slurpee.
In that simpler era of the 1970s and '80s, Veryfine Products Inc. of Westford owned a big share of the convenience-store market for juices and juice drinks sold in single-serve containers.
"We had a lot of fun in the '80s," recalls Veryfine president Samuel B. Rowse.
In the 1990s, however, there has been an explosion of new products, and today's consumer is as likely to buy a ...