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Article: Putting the family first.
- Article from:
- Australasian Business Intelligence
- Article date:
- August 17, 2009
CopyrightCOPYRIGHT 2009 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Simon Evans
Aug 17, 2009 (The Australian Financial Review - ABIX via COMTEX) -- A multimillion dollar marketing scheme has been devised by established family-owned vineyards in order to resurrect the industry. The sector has been hit by an oversupply of grapes due to new vineyard plantings resulting from managed investment schemes. The campaign called Australia's First Families of Wine is based on long-term thinking and traditional wine-making values.
Publication Date: 18 August 2009
HENSCHKE VINEYARDS PTY LTD
THE YALUMBA WINE COMPANY
DE BORTOLI WINES PTY LTD
TYRRELL'S VINEYARDS PTY LTD
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