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Article: Sony Integrated Marketing Campaign Cuts Through the Retail Noise.
- Article from:
- PR Newswire
- Article date:
- August 18, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Panel of Celebrity Experts Guide Consumers Through CE Decision-Making Purchase Process by Reinforcing Sony Quality
SAN DIEGO, Aug. 18 /PRNewswire/ -- Sony Electronics today announced its new integrated marketing campaign, which aims to reinforce Sony as a leader in quality and spur consumer demand for holiday shopping in the fourth quarter.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090818/LA62762)
The campaign's theme centers on a message of Sony quality as a point of differentiation to resolve the decision-making purchase process at retail, and ultimately lead consumers to purchase a Sony product.
"Quality is a message consumers ...