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Article: Speedo says it won't get soaked by swimsuit ban: Lzr Racer only small part of sales, according to executive.(SWIMMING)(SpeedoUSA.com)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 3, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A ruling by the group that controls international swimming competition will force Speedo USA to change plans for some technical innovations, but it won't stop the L.A. company's Aqualab from building faster swimsuits.
After a year of controversy, FINA, the Federation Internationale de Natation Amateur, on July 28 voted to ban the high-tech neck-to-ankle polyurethane suits that have become the standard among elite swimmers. Suits will have to stop at the knee and cannot contain polyurethane or other nontextile material.
"We are disappointed that the sport decided to roll back the shape of the swimsuits to 1996 standards," ...