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Article: Patchwork expansion: Sichel, which embroiders items for TV and movie clients, looks to drum up business outside Hollywood.(This Week: SURVIVAL)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 3, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SICHEL Inc. has made its mark on Hollywood in an uncommon manner: The company stitches film and TV show titles on crew jackets and just about anything else a person wears--down to "Cold Case" slippers.
During its 25 years, it grew from a small Studio City office that housed one embroidery machine into a sprawling Sun Valley factory.
But now it has to adapt to changing times. The recession, Hollywood labor strife and runaway production have cut revenue in half.
Co-owner Nury Morales was forced to lay off eight employees earlier this year.
"It's been pretty dramatic for us," said Morales, who started as a receptionist in 1999 and bought ...