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Article: Advertising and promotion tie-ins.
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- August 1, 2009
CopyrightCOPYRIGHT 2009 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEAUTY
Mary Kay Cosmetics brand ties in with the latest
Shannon Summers season of Lifetime's Army Wives, the
Director Advertising & Brand drama that was basic cable's No. 1
Awareness program among women aged 18-49 in 2008.
16251 Dallas Pkwy.The campaign began with Mary Kay's
Addison, TX 75001 sponsorship of the Army Wives' third
972-687-5657 season premiere and runs throughout the
shannon.summers@mkcorp.comnew episodes. Mary Kay sponsors
www.marykay.com Lifetime's "Get the Look of Army Wives"
vignettes, which feature makeup ...
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Article: Mary Kay, Inc. v. Weber 2009 WL 426470 (N.D. Tex. ...
Mondaq Business Briefing;
March 19, 2009 ;
700+ words
... ... commencing this action were reasonable. CASE SUMMARY FACTS Plaintiff Mary Kay, Inc. ("Mary Kay") sells cosmetics, toiletries, and skin-care products under the mark MARY KAY and is known for its use of the color pink. Mary Kay distributes ...
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