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Article: Moms think dads are doing better job than dads give themselves credit for.
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- August 1, 2009
CopyrightCOPYRIGHT 2009 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Moms spend an average 62 hours a week with their kids, while dads average 40 hours, according to Sullivan, Higdon & Sink. Moms think her husband is doing a good job when he is with their kids.
Some 70% of mothers strongly agree that their husbands are good fathers, while only 57% of men believe that statement. Both moms (75%) and dads (70%) are in agreement that the husbands were prepared for fatherhood. [FAMILY]
OBSTACLES TO BEING A BETTER FATHER, ACCORDING TO MOMS AND DADS
Dads Moms
Work responsibilities 62%54%
Financial responsibilities 51%36%
Lack of time...
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