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Article: Fresh Choice Restaurants of Santa Clara, Calif., Goes on Financial Diet.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- May 15, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
May 15--Fresh Choice -- the long-struggling Bay Area purveyor of fresh salads, soup, baked goods and desserts -- seems to be doing everything right to turn itself around.
Yet the turnaround has faltered and remains incomplete. The missing ingredient: enough customers, a gap the company believes is poised to be filled.
The Santa Clara-based buffet-style chain -- one of the pioneers of health-conscious dining -- must serve an average of 575 people a day at each of its 53 restaurants to break even, something it has failed to do in the last two quarters. It broke into the black for all of 1997, but only by a razor-thin ...