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Article: NEW CAMPAIGN: Vodka chases premium market.(Brief article)
- Article from:
- Marketing Week
- Article date:
- August 20, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Premium New Zealand vodka brand 42Below is launching its first major UK marketing campaign since its sale to Bacardi Martini almost three years ago.
"The Campaign for Real Campaigns" launches this week with an outdoor presence and digital activity that includes social marketing and blogging. It targets consumers in creative industries.
The creative idea is based around making fun of the advertising industry, in particular campaigns that get ...